What order should I choose when using the products? Why is it important?

There's a lot of speculation surrounding the order of products. That's over now!

Are you washing your hair and wondering how to achieve the best results? The key is to use the right order of hair products: shampoo, mask and conditioner. There is a reason for this procedure, not only to achieve healthier and more beautiful hair, but also to maintain its natural pH.

1. Shampoo

Shampoo is the first step that cleanses your hair of dirt, oil, and styling products. It is important to choose a shampoo that suits your hair type. The shampoo should have a slightly acidic pH (around 4.5–5.5), which helps open the scales on the hair's surface (cuticle) and thus allows the hair to be washed deeply.

2. Mask

After shampooing, a mask is applied, providing intensive care and nourishment. The mask penetrates the hair fiber, repairing damage and hydrating it. It is best to apply it to damp hair so that the active ingredients are better absorbed. The pH of the mask should also be slightly acidic, which helps to close the hair cuticle and ensure shine.

3. Conditioner

Conditioner is the final step that helps to soften and detangle hair. It contains substances that protect and soften hair. It is important that the conditioner has a lower pH, which seals the surface of the hair, smoothes it and provides final nourishment and protection.